Insights, guides, and playbooks on building modern web apps — from product design and architecture to automation, analytics, and SEO.
Web AppA founder’s blueprint for momentum: define a single job-to-be-done, trim scope to the smallest lovable product, choose a modern stack, and ship a measurable MVP in 6–10 weeks.
Web AppArchitecture is a business decision. Use page type, SEO needs, and cacheability to balance user experience, cost, and team velocity with a clear, repeatable checklist.
Data AnalyticsAnalytics should illuminate decisions, not decorate decks. Define a north-star, track a lean event model, and run a weekly review that ends with owners and next steps.
Data AnalyticsA pragmatic path to trustworthy analytics: begin with GA4 + server events; graduate to BigQuery and dbt when questions outgrow dashboards—without exploding costs or complexity.
API & IntegrationsIntegrations close gaps—and close deals. Prioritize by sales impact, design for first success in 10 minutes, and support partners with clear docs, webhooks, and stable contracts.
API & IntegrationsA practical contract for modern APIs: consistent resources, thoughtful versioning, idempotent writes, useful errors, rate limits with guidance, and observability that inspires trust.
AutomationsAutomation should feel like relief. Start with seven proven workflows—support triage, dunning, onboarding nudges, MQL routing, NPS follow-ups, invoice reminders, and a weekly ops digest.
AutomationsCentralize signals on an event bus, orchestrate small idempotent handlers, and observe the entire flow. Reliability comes from clarity, not complexity.
SEO / GEOLocal SEO rewards clarity, speed, and proof. Optimize your profile, publish useful location + service pages, and measure the leads that matter: calls, bookings, and directions.
SEO / GEOProgrammatic SEO is a content product. Build with clean datasets, strong templates, rigorous guardrails, and an internal linking architecture that respects user intent.
Web AuditIn one focused hour, we surface fixes that move revenue: Core Web Vitals, navigation friction, form drop-offs, trust gaps, and route-to-value clarity—each with an owner and timeline.
Web AuditEnterprise buyers check for signals of care: TLS done right, modern security headers, secrets hygiene, backups that restore, access reviews, and a plain-English privacy posture.